The new generation of regional music

Grupo Frontera has quickly become a voice for the new generation of regional music raw, bold, and unapologetically real. In this behind-the-scenes moment, the group steps into a gritty industrial backdrop styled head-to-toe in Exclusivos Baez, blending streetwear grit with norteño attitude.

Leather vests, flame motifs, racing jackets, custom embroidery, and cowboy hats collide in a visual statement that’s both rebellious and unified. Every piece tells a story — not just of music, but of brotherhood, culture, and the evolution of a genre.

Baez isn’t just dressing stars it’s building uniforms for movements. And with Grupo Frontera, the movement is loud, proud, and just getting started.